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    It says “the management process which is responsible for indentifiying, anticipating and satisfiying customer requirements profitability”
    I don’t understand what that means.
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    (Original post by Jheinexx)
    It says “the management process which is responsible for indentifiying, anticipating and satisfiying customer requirements profitability”
    I don’t understand what that means.
    Think of a brand or product that you value and buy repeatedly. Deconstruct the marketing process in reverse: why and where do you buy it, were you prompted by any advertising or promotional pricing? How do you feel about its pricing, distribution and brand promise, and what do you think the marketers had to do to get that product to market? How does it compare with its competitors? What's unique about it? Are you influenced by the packaging? Does the product respond to a genuine need that you have? Or do you think that the marketing might have planted in your mind a new need that you weren't aware you harboured?

    You can find endless definitions online for marketing, but until you can relate to how marketing operates, then they're just words.
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    (Original post by DrSocSciences)
    Think of a brand or product that you value and buy repeatedly. Deconstruct the marketing process in reverse: why and where do you buy it, were you prompted by any advertising or promotional pricing? How do you feel about its pricing, distribution and brand promise, and what do you think the marketers had to do to get that product to market? How does it compare with its competitors? What's unique about it? Are you influenced by the packaging? Does the product respond to a genuine need that you have? Or do you think that the marketing might have planted in your mind a new need that you weren't aware you harboured?

    You can find endless definitions online for marketing, but until you can relate to how marketing operates, then they're just words.
    So it really just means taking steps to satisfy customer needs and making sure it’s worth their money?
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    (Original post by Jheinexx)
    So it really just means taking steps to satisfy customer needs and making sure it’s worth their money?
    You forgot the most important part: in a commercial context, getting a net profit from that activity. Lots of products don't particularly offer value for money, but people buy them anyway. But the brands that tend to last are those that satisfy the priorities of their customer base.
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    (Original post by DrSocSciences)
    You forgot the most important part: in a commercial context, getting a net profit from that activity. Lots of products don't particularly offer value for money, but people buy them anyway. But the brands that tend to last are those that satisfy the priorities of their customer base.
    Thanks
 
 
 
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