Hey I'm doing a group project about a brand extension to Melbourne and I need to find out about our target market. It's for the fitness brand Sweaty Betty (only activewear for women) their message is based on girl power and all so i was wondering what everyone would enjoy seeing in a pop up shop to introduce the brand. Who could we collaborate to like braid people's hair in the shop for intsance? Or maybe musicians who could perform (maybe djs?) sorry this is all over the place lol THANKS XXX
But going to get a U!