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Cola-Cola breaks 130 year tradition to produce first alcoholic drink watch

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    http://www.bbc.co.uk/news/business-43313147

    Coca-Cola is planning to produce an alcoholic drink for the first time in the company's 125-year history - with an alcopop-style product in Japan.

    It is keen to cash in on the country's growing taste for Chu-Hi - canned sparkling flavoured drinks given a kick with a local spirit called shochu.

    The product is typically between 3% and 8% alcohol by volume. A senior Coke executive in Japan said the move was a "modest experiment for a specific slice of our market". "We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas," said Jorge Garduno, Coca-Cola's Japan president.

    It was unlikely the drink would be sold outside of Japan, he suggested.
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    Chu-hi is lethal. It's in all the vending machines and doesn't remotely taste alcoholic. I spent 6 months working out there a few years ago and it was by far the most popular drink.
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    (Original post by Drewski)
    Chu-hi is lethal. It's in all the vending machines and doesn't remotely taste alcoholic. I spent 6 months working out there a few years ago and it was by far the most popular drink.
    Well it's got to be better than the cocaine they used to put in it https://en.wikipedia.org/wiki/Coca-C...nts_in_formula
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    (Original post by Ninja Squirrel)
    Well it's got to be better than the cocaine they used to put in it https://en.wikipedia.org/wiki/Coca-C...nts_in_formula
    After seeing what happens to the Japanese girls, I'm not too sure...
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    (Original post by Drewski)
    After seeing what happens to the Japanese girls, I'm not too sure...
    Why what does it do to them?
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    (Original post by Ninja Squirrel)
    Why what does it do to them?
    They just go mental.
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    Is Coca-Cola's not producing alcohol really tradition?
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    I don't drink alcohol so this won't really apply to me.
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    (Original post by Notoriety)
    Is Coca-Cola's not producing alcohol really tradition?
    It dates back to the puritain/prohibitionist days of the US. They would never have been able to market an alcoholic beverage back in those days, there was too much stigma, which it seems has stuck with them until now.
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    (Original post by Dez)
    It dates back to the puritain/prohibitionist days of the US. They would never have been able to market an alcoholic beverage back in those days, there was too much stigma, which it seems has stuck with them until now.
    I look forward to them working with Captain Morgan's. All in one.
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    (Original post by Drewski)
    Chu-hi is lethal. It's in all the vending machines and doesn't remotely taste alcoholic. I spent 6 months working out there a few years ago and it was by far the most popular drink.
    Dang, I was trying to picture how something that's only 9% or so could be lethal, but then I forgot Japan does love to stick absolutely everything in a vending machine. Coupled with it not tasting like alcohol, I can see why.
 
 
 
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