Marketing strategy at functional level vs marketing strategy as an orientation.

Watch this thread
Hgawm
Badges: 1
Rep:
? You'll earn badges for being active around the site. Rep gems come when your posts are rated by other community members.
#1
Report Thread starter 4 years ago
#1
Can someone explain the difference .

From what I understood at functional it relates to 4ps ,targeting , positioning in order to achieve a marketing goal only .

Whilst orientation guides the organisations overall activities and relates to identifying consumers needs and wants and delivering value . Which also involves strategies such as market penetration , market development , product development and diversification. Is this correct? Does this mean it is consumer driven or is it more than that ?
0
reply
X

Quick Reply

Attached files
Write a reply...
Reply
new posts
Back
to top
Latest
My Feed

See more of what you like on
The Student Room

You can personalise what you see on TSR. Tell us a little about yourself to get started.

Personalise

How did your AQA A-level Psychology Paper 1 go?

Loved the paper - Feeling positive (234)
41.94%
The paper was reasonable (237)
42.47%
Not feeling great about that exam... (51)
9.14%
It was TERRIBLE (36)
6.45%

Watched Threads

View All