Psychological theories that explain how/why people are influenced by the media

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Klopp_1996
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Dissertation help. I was thinking of elaboration likelihood model, but there isn't much research on how it works with media.
And also, can anyone think of theories that explain how/why people resist persuasion from such influence? I was thinking reactance theory, but again, there isn't really any research on how it works with media.

Cheers.
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username1896979
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#2
Report 3 years ago
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(Original post by Klopp_1996)
Dissertation help. I was thinking of elaboration likelihood model, but there isn't much research on how it works with media.
And also, can anyone think of theories that explain how/why people resist persuasion from such influence? I was thinking reactance theory, but again, there isn't really any research on how it works with media.

Cheers.
locus of control, authoritarian personality,
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