Relatively easy I thought
I re-sat this one, yesterday I was doing some past papers and at least 2 of the definitions were in past papers of 2016 and 2017
Last year I had a B for the case study paper and a U on this paper but this one went incredibly well.
I got every definition right IIRC and the examples they asked for. I answered question 5 for the essay (price discrimination and the product portfolio car manufacturer question)
I felt that for the product portfolio question there wasn't much to talk about though. I defined product portfolio, mentioned portfolio analysis and defined it, mentioned the advantage which is that it offers consumers a wider choice of goods, the disadvantage that the business can overstretch their resources and end up not doing anything particularly well but that was it. I didn't know what else to say, felt like I missed at least 1 more adv and disadv to get close to the 12 marks
but oh well....
how was yours?