(Original post by Weelouise)
That's great, thank you - i have actually started planning and i went with doing an analysis of the marketing mix of Amazon, i never realised you could actually just do 2 or 4 out of the 7 P's, that would be much more easier as i feel like the full 7 P's is quite hard and you're forever writing stuff. Would you put it in the title that you're doing however many P's or just in the introduction section? Thanks again :-)
I'm not 100% sure. I'm making it clear at the start and throughout nothing too formal like in the title - however I may change a bit as it's a first draft. My teacher said it's fine and she's been teaching 28 years, very good teacher. I'm doing Amazon too and I did 3Ps of promotion, place (distribution) and product.
You can do others depending on what you think will work. I thought that physical environment, people wasn't optimally suitable for a company like Amazon.