Why are chavs so fascinated by the North Face Watch

Hirsty97
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Someone explain??
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becci_davis
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Brands gain popularity when they appeal to certain strata (groups in the population). North face may be appealing in that it sticks to basic colours that go with everything and it’s practical (warm and keeps you dry) and good quality. As more and more people wear north face it also gains popularity in its brand name so people stop buying it for anything other than it says north face on it
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Violet Femme
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A lot of chavs are so skinny that their bodies are unable to produce the level of thermogenesis required to maintain full body function during those cold nights outside newsagents as they try to bum cigarettes.

North Face clothing offers a practical solution to this problem.

On a more serious note, the North Face founder was a really sound guy:

https://www.nytimes.com/2015/12/09/b...-accident.html
Last edited by Violet Femme; 8 months ago
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Tarik_Abed
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Sounds about right
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heathcliffsego
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The same way a sub-culture of football supporters see brands such as ‘Stone Island’ and ‘Fred Perry’ essential and almost like it is a part of their uniform.
Goes back to wanting to feel as though you belong to something.

‘Chavs’ I’ve know tend to spend the majority of their time outside in parks, high streets etc and the North Face clothing offers warm and practical clothes for those conditions.
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Hirsty97
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(Original post by Violet Femme)
A lot of chavs are so skinny that their bodies are unable to produce the level of thermogenesis required to maintain full body function during those cold nights outside newsagents as they try to bum cigarettes.

North Face clothing offers a practical solution to this problem.

On a more serious note, the North Face founder was a really sound guy:

https://www.nytimes.com/2015/12/09/b...-accident.html
If I ever see people acting obnoxious in clubs or city centre then there's a high chance they will be wearing that but I find it confusing because it's marketed more as a hiking brand rather than something like Nike, Adidas, EA7 etc I thought the target audience would be older people
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johnlathbury
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Does seem strange, in that the North Face refers to, and represents in it's logo, the North Face wall of the climbing phenomenon
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Rakas21
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People like brands and there are not that many high street sports jacket brands.
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R00ster
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I don't associate it with chana, to be honest. The only people I know wear it are into adventure sports...and some of their gear is really expensive!
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desou
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North Face is a slightly nerdy practical brand worn by middle-aged software engineers who like hiking at the weekends.
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chloeamat
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Lmao couldn't agree more
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