Unit 2 Business Exam- Developing a Marketing Campaign

Watch
This discussion is closed.
ammarahhh
Badges: 2
Rep:
?
#1
Report Thread starter 2 years ago
#1
has anyone done any primary research?
0
Korna
Badges: 5
Rep:
?
#2
Report 1 year ago
#2
(Original post by ammarahhh)
has anyone done any primary research?
cryptic adventure

Escape room is worth 74.5 million
Competition
11 competitors and how many store there are in the uk
Escape 104 6.5%
Clue HQ 69 4.3125%
Escape reality 57 3.5625%
Escape hut 44 2.75%
Locked in a room38 2.375%

Target audience
Escape room games are enjoyed by a variety of
people from gamers to families, tourists and friends
and that increasingly, corporates use escape room
games for employee assessment, management`````````````````````` `
training, leadership evaluation and team building.
According to Ken Ferguson, the main demographic
group is aged between 25-35. Bookings are
predominantly made for the evenings (weekdays) and
all day over the weekend.
Corporate groups are particularly welcome and
lucrative – as they tend to bring larger groups and fill
up spare capacity during the daytime booking slots.
Trends
The market is still growing so theirs room to make money if new people joins
Higher competition more people are opening more escape rooms now people want difficult escape rooms to play and enjoy. And people want it to be more technological like computers involved etc
Movie-inspired escape rooms people want escape rooms based on movies
Big focus on safety need to have a door which is always open for any emergency like fires
What people need to do to remain competitive
If you want to remain competitive in the escape room industry, it’s important to stay on top of the latest trends and market developments.

While the market is still on the rise, competition is getting tougher and you need to work extra hard in order to gain an advantage in the eyes of your customers.

Many rooms find success by theming their experience using movie concepts. This is a good way to differentiate, provided you have consent from the copyright holders.

In addition, there’s a growing concern about safety when it comes to escape rooms and it’s important to comply with your local regulations to prevent accidents and avoid hefty fines.

Lastly, as most escape room bookings are now made online, it’s crucial to have a great buying experience on your website and other online sales channels.
Swot on escape rooms
Strengths
Relatively easy entry and low capital outlay.
Unique themes
Variety of difficulty levels
Game masters trained for role-playing and excellent customer service
Location is close to customers and relatively far from competitors
Regular changes to clues and puzzles
Weaknesses
Upset customers can potentially harm both business reputations or cause collateral damage by way of online reviews.
New to the area and market
Brand not well established
Limited capital
Opportunities
Reach a customer geography not yet catered for
Growing industry and popularity of mystery rooms
Unlimited number of new themes, game, and clues
Low barriers to entry
Threats
Another new entrant or current supplier expansion could potentially hurt market share.
While we do have a backup, the website could go down for technical reasons.
Sales tied to economic growth.
6
BMighty
Badges: 2
Rep:
?
#3
Report 1 year ago
#3
(Original post by Korna)
cryptic adventure

Escape room is worth 74.5 million
Competition
11 competitors and how many store there are in the uk
Escape 104 6.5%
Clue HQ 69 4.3125%
Escape reality 57 3.5625%
Escape hut 44 2.75%
Locked in a room38 2.375%

Target audience
Escape room games are enjoyed by a variety of
people from gamers to families, tourists and friends
and that increasingly, corporates use escape room
games for employee assessment, management`````````````````````` `
training, leadership evaluation and team building.
According to Ken Ferguson, the main demographic
group is aged between 25-35. Bookings are
predominantly made for the evenings (weekdays) and
all day over the weekend.
Corporate groups are particularly welcome and
lucrative – as they tend to bring larger groups and fill
up spare capacity during the daytime booking slots.
Trends
The market is still growing so theirs room to make money if new people joins
Higher competition more people are opening more escape rooms now people want difficult escape rooms to play and enjoy. And people want it to be more technological like computers involved etc
Movie-inspired escape rooms people want escape rooms based on movies
Big focus on safety need to have a door which is always open for any emergency like fires
What people need to do to remain competitive
If you want to remain competitive in the escape room industry, it’s important to stay on top of the latest trends and market developments.

While the market is still on the rise, competition is getting tougher and you need to work extra hard in order to gain an advantage in the eyes of your customers.

Many rooms find success by theming their experience using movie concepts. This is a good way to differentiate, provided you have consent from the copyright holders.

In addition, there’s a growing concern about safety when it comes to escape rooms and it’s important to comply with your local regulations to prevent accidents and avoid hefty fines.

Lastly, as most escape room bookings are now made online, it’s crucial to have a great buying experience on your website and other online sales channels.
Swot on escape rooms
Strengths
Relatively easy entry and low capital outlay.
Unique themes
Variety of difficulty levels
Game masters trained for role-playing and excellent customer service
Location is close to customers and relatively far from competitors
Regular changes to clues and puzzles
Weaknesses
Upset customers can potentially harm both business reputations or cause collateral damage by way of online reviews.
New to the area and market
Brand not well established
Limited capital
Opportunities
Reach a customer geography not yet catered for
Growing industry and popularity of mystery rooms
Unlimited number of new themes, game, and clues
Low barriers to entry
Threats
Another new entrant or current supplier expansion could potentially hurt market share.
While we do have a backup, the website could go down for technical reasons.
Sales tied to economic growth.
omg your a star have you done pestle tho !!!!!!
0
minahallnabeel
Badges: 5
Rep:
?
#4
Report 1 month ago
#4
not pestle, swot analysis.
0
hasna123456789
Badges: 1
Rep:
?
#5
Report 1 month ago
#5
has anyone done aims and objectives, PESTLE, justifications and activity 2
0
X
new posts
Back
to top
Latest
My Feed

See more of what you like on
The Student Room

You can personalise what you see on TSR. Tell us a little about yourself to get started.

Personalise

Have you experienced financial difficulties as a student due to Covid-19?

Yes, I have really struggled financially (74)
17.75%
I have experienced some financial difficulties (121)
29.02%
I haven't experienced any financial difficulties and things have stayed the same (157)
37.65%
I have had better financial opportunities as a result of the pandemic (52)
12.47%
I've had another experience (let us know in the thread!) (13)
3.12%

Watched Threads

View All
Latest
My Feed