Price will vary on size, colour, time taken and also who you get to do it. My fiance has two large coloured ones that took a couple of hours each and both were upwards of £100, I have a small plain black one, that probably took less than an hour and mine was £50. Going to a shop may be a little cheaper as the are so many tattooists around they need to make their prices competitive however you may also want to check out their work before you decide as anyone can set themselves up as a tattooist without training of qualifications. We both have more planned but have not yet decided where to go. I'm lucky that i work in an area where I do not need them covered however my fiance does so forearms, hands, neck and face are out of the question for him so bear that in mind with regards to location. Its best to choose somewhere than can be covered if needed but can be shown off if chosen.