His reaction is completely warranted if they used his face without permission
Did they ask his permission to use his face in the ad?
It's almost like the army wants to lose all future wars
I don't think they should have used him as a poster boy without his permission. It's good they used actual army personnel, but definitely should have consulted them on it first.
This is one of a series of posters including phone zombies for their focus, binge gamers for their drive, me me me millieniums for their self belief ... and others. The campaign is part of a recruiting campaign by C(r)apita for which they’ve been paid £450M. 🤨🥴 Serving soldiers are keen to help. They’ve suggested “Jihadis returning home for their combat experience” and “daily masturbaters for their strong right arms”. Other examples are probably inappropriate for a forum like this. 🙄Oh and Capita are failing miserably to hit their targets. 😡
Last edited by Sisyphus222; 1 week ago
(Original post by Tempest II)
The Army has been doing a rather good job of demonstrating how not to run recruitment campaigns over the last few years.
The Royal Marines cocked it up 10-15 years ago too with their "99.9% of men need not apply" ad where then barely anyone joined up.
Except it's not the Army running the campaign. It's MoD - C(r)apita have been given a £450M contract to increase recruitment - and are failing spectacularly. And we can see why!!
As for the RM campaign it was badly advised. It should have been about more like 80%. And some of the 20% won't hack it. Including Prince Edward.
Last edited by Frankkly; 1 week ago
These ads are a disgrace to anything serious