Under-25s only: Is the new Gillette ad man-hating or pro-humanity? Watch

Poll: The new Gillette ad. Is it:
Man-hating bullsh*t (172)
44.56%
Pro-humanity (214)
55.44%
Dandaman1
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#21
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#21
Also why is this just for under-25s? Do none of us old farts get our own poll? Lol
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ASperryx
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#22
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#22
If someone is bothered by this ad, they need to take a good look at themselves and realise why they are bothered by it.
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YaliaV
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#23
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#23
(Original post by Bang Outta Order)
erm first of all, why only under-25's? im 26, i cant play too?? is the title a marketing ploy for the majority of tsr to come here (since they are under 25 but wont come here regardless because it's too intellectual of an issue to interest the average teenager...)

and i said my peace. it's not an attack on masculinity nor men. it's an idealistic suggestion that men stop beating up on weaker beings. for whatever reason they did the ad and dear me, how dare they??
Age discrimination :mad:
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ltsmith
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#24
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#24
the advert had good intentions but failed poorly on delivery.

besides, who the f*** are corporations to lecture us on morality? they have no problem paying 12 year old Huo Xiuying 20p an hour at a sweatshop.
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CoolCavy
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#25
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#25
(Original post by Dandaman1)
Also why is this just for under-25s? Do none of us old farts get our own poll? Lol
It's not workable anyway since the poll is in the poll widget so people browsing the site will see the poll first and vote before seeing the 'rules' of said poll so the answers will include everyone
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HoldThisL
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#26
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#26
I don't know what they ad is about but I'm trying to get it to 52:48.
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ChickenMadness
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#27
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#27
You think it's gonna be a normal razor advert, then some feminist starts womansplaining "masculinity" lmfao. That stuff always makes me cringe out of second hand embarassment.

The rest of it had people being nice to each other which I like. But at the end of the advert you're left thinking 'wtf did I just watch?'

Reminds me of that pepsi advert where everyone is rioting, some hot girl comes in, gives them a pepsi and they all start singing coombaya.


(Original post by Dandaman1)
The ad might be well-intentioned, but it comes across as preachy, condescending and a tad insulting. Imagine a Venus ad telling women not to be gossipy, dramatic and passive aggressive. I'd imagine women would take offence to that, wouldn't you?

Don't lecture me about how to be a man and imply I'm prone to sin in some way for being a dude. Just advertise the overpriced razors, thank you.

And the things in the ad are so ridiculous - like the boss who interjects to explain (presumably "mansplain" something a female coworker said and she makes an expression like she just got raped. Give me a break. Maybe put your point across better in meetings and your boss won't have to clarify anything, eh?
lol exactly the reasons I find it so cringeworthy. From beginning to end.
Last edited by ChickenMadness; 1 month ago
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Nabopolassar
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#28
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#28
****ing lol at including Anna from TYT :rofl: lost all credibility even if they were trying to be positive

hope they enjoy alienating 90% of their customers. When will companies learn just to focus on their product and not get involved in politics
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Zarek
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#29
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#29
Just a cynical 'let's make a controversial advertisement' piece of marketing to get everyone talking about our over priced environmentally disasterous brands. As if they give a hoot about sexist behaviour. Don't give it the credit of debating if it's valid.
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randomsheep11
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#30
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#30
EDIT: Fixed many typing errors

What I find most hilarious, is the pathetic arguments that the defenders of the advert spout.

They say, "oooooohhhh what's wrong with an advert telling men to be decent human beings"?

Yummy. Well I bet you would find an advert calling all women, all black people, all Muslims, to just be "decent human beings", to be just as appetising.

Imagine, the outroar would be ten-fold the size of this one if a company were to make a

"Black people, stop joining gangs and throwing acid in people's faces and stabbing each other, just be decent humans"

advert.

hmmmmm, somehow I don't think these feminazi marxsists would be so fond of that...

But why not? Isn't it "positive and just teaching them to be decent human beings", like the Gillette advert, targeted at all men who don't get pegged by their wife's boyfriend?
Last edited by randomsheep11; 1 month ago
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Joleee
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#31
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#31
indirect marketing. it's not an ad for men, it's an ad for women because women buy razors and just as many women will see the ad. not only do women buy razors for themselves, they buy them for their sons and daughters and probably their spouses when they pick up the groceries.

the fact that Gillette is promoting their non-profit stuff (see the website at the end of the video) and specifically their donation of $1 million to the Boys and Girls Clubs of America suggests who their target audience is - moms and dads. if you didn't like the ad you probably weren't their target. which is fine. no one tries to appeal to everyone. but to think Gillette doesn't know their brand or demographic after 30 years in business is just silly tbh.
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It's****ingWOODY
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#32
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#32
Head of marketing at Gillette is fearing for their future, right now...
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amber100
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#33
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#33
I do agree that they purposely put across a controversial advert to get people talking about it, thus gaining more views. In the advert they did seem to stereotypicalise men, making it as if they are aggressive and mean to women, which is really unfair. I do feel that if the same was done but for women, they would receive alot more backlash. I don't think people should get really offended as they know that what the advert is saying just simply isn't true. Yes, perhaps some men are like that but so are some women too. I think people nowadays need to realise that men and women are different; they scientifically are. That doesn't mean we can't get along or have common interests, we can, but there are some differences. It doesn't mean anything bad, it just is how it is, but men - and women - shouldn't be somehow forced or feel a need to change the way they are - assuming the way they are is not harming anybody.
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DrMikeHuntHertz
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#34
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#34
Looks like 53% of TSR consumes too much soy.
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Allie4
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#35
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#35
it included clips of men breaking up fights and telling others not to wolf whistle - basically advertising doing the right thing - why does that make it a man-hating advert?

should guys just be left to beat the sh*t out of each other and free to wolf whistle at your sister and girlfriend??
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Humz007
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#36
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#36
I've lived for 18 years and have never disrespected a female, nor have I in my everyday life seen men disrespecting females. But thanks for the patronising video!

It's akin to making a video that targets mainstream white people and tells them to stop being nazis, or telling mainstream black people to stop stabbing, or telling mainstream muslims to stop blowing themselves up, or telling mainstream jews to stop their wall street antics... you get the point
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Other_Owl
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#37
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#37
Piers Morgan is always moaning.
Posted on the TSR App. Download from Apple or Google Play
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darkshadow1111
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#38
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(Original post by Allie4)
it included clips of men breaking up fights and telling others not to wolf whistle - basically advertising doing the right thing - why does that make it a man-hating advert?

should guys just be left to beat the sh*t out of each other and free to wolf whistle at your sister and girlfriend??
Let me give you another example. Lets say a company that predominately caters for black people, you can use ORS (a afro beauty company) as an example releases an advert similar to this but basically trying to tell us black people we could do better. The advert starts off with countless examples of gang stabbing, shooting etc and famous cases of black criminals. It then goes to show a few good clips of some black people trying to stop some fights, doing some community work and then ends with something like " we black people could be better". Wouldn't you think that's somewhat out of line. I know as a black guy that would piss me right off.
Last edited by darkshadow1111; 1 month ago
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Kamile Troy
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#39
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#39
I feel like the add isn't trying to place the blame for all the world's problems on men. As a largely patriarchal society, men have had more power than women. It's true that you are not responsible for all (or even any) of the problems facing the world today, but that doesn't change the fact that men still have more power in our society that women. The video isn't saying that men are solely responsible for all the world's problems, but that men ALSO need to stand up against sexism and toxic masculinity.
(Original post by ThomH97)
It's trying to be pro-humanity, but it's ended up being man-hating bullsh*t. They've listed some selected problems in the world and blamed solely men (they've not blamed all men, but they've certainly said all those at fault are men).

The 'masculinity' it is promoting isn't new, it's chivalry. Which puts women on the same level as children as vulnerable, helpless objects that need a man to save them. This is certainly better than going around beating up other men, and sexually harassing women, but a ridiculous responsibility to dump on just men, especially in today's age where men and women enjoy equal rights. There's stuff in there about stopping kids bullying and fighting each other, I don't see why that's just the responsibility of men - more children have a present mother than a present father so if we really had to pick an entire gender to blame for this misbehaviour, it's women. But that would be stupid, as is blaming men.

As I said in the other thread, referring to Terry Crews in the video, I am not responsible for the crimes or misdeeds of someone else just because I happen to have a Y chromosome in common with them, any more than Terry Crews is responsible for the crimes of black men who he shares both skin colour and gender with. Raise your own kids properly, that's the bare minimum. Stepping in to help people or prevent harm is commendable, but to put that as a responsibility on only half the population by blaming them due to their gender is sexist.
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Kamile Troy
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#40
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#40
(Original post by PhilanderingBum)
Clearly the message itself is pandering to misandrists. If chatting up an attractive girl or allowing young boys to playfight is a manifestation of toxic masculinity, I might as well castrate myself. Watching this made me want to raise a son just so I can commit the cardinal sin of teaching him to not be ashamed of his inherent masculinity and encouraging him to cultivate it.

But let's see this advert for what it is: a cynical attempt to cash-in on leftist PC-zealotism. But as recent PR debacles have taught us, those who go woke go broke.

Btw, who else started laughing uncontrollably when Ana Kasparian popped up?
You can't say that "inherent masculinity" never devolves into more toxic behaviors. Yes, fitting and play fighting is perfectly harmless when it's all in good fun, but our society's standards of manliness often allow it to go too far. The ad is not implying that kids shouldn't be allowed to have fun or that socialising in respectful ways is harmful. The ad is trying to explain the difference between inherent masculinity and toxic masculinity.
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