I think if you are dumb enough to not spot that they are advertising, then you deserve to feel ripped off when you find that the green tea herbal infusion detox enema kit you bought on the basis of some social media star's recommendation doesn't live up to your to expectation.
Stars agree to abide by the law? How thoroughly nice of them, It's a start i guess.
Last edited by the beer; 3 weeks ago
It's about time. Millions of us follow these stars on social media and other platforms because of our connection with their art, not to be turned into browsing cheque books. We already have thousands of advertising messages hiting us from every angle every single day. We don't need more marketing gimmicks coming at us while we're trying to relax and unwind with our chosen online social clique, at least not without informing
I agree with it for a consumable product that is supposed to have an effect. Someone young, fit and healthy claiming (or implying) they owe it to McDonald's 10 times a day should state they have been paid for the endorsement, even if in this case it's very obvious.
I don't see the need for actual visual items, such as accessories. The photo at the bottom with Louise Thompson wearing a redacted watch, and saying she's wearing a redacted watch is fine. If you like the look of it, you can go and buy it, and that's ignoring the clear indication it's an ad of the discount code. There's no false or unprovable claim there.
My distinction is substance and style, I guess. You shouldn't claim there's substance if you're doing it because someone has paid you to do so rather than finding out it's substantial value yourself, but claiming something superficial has superficial value is fine whether you're paid to do so or not.
The headline is misleading, it should be "Sixteen stars on social media agree". I doubt it will change anything.
Do you think laws should be upheld? What a stupid question.