Some people own ordinary mainstream cars, others own prestigious marques, others own old bangers, and others own classic cars, but there is also a small fraction of people who own, and often love, an obscure (and potentially rare) car that hardly anybody has heard of.
There is a theory in psychology that if you can't be an impressive person then it's better to be a plain Jane than somebody who is unusual or a unique snowflake. Notice how unusual kids tend to be bullied at school but the plain Janes always seem to make friends and are happy even if they are mediocre all rounders. Therefore this theory could be extended so that it can be argued that if you can't afford a Rolls Royce or a Ferrari then you are better off with a boring common Vauxhall Astra than some obscure make of car. Owning a Vauxhall Astra has its advantages - parts are readily available; every mechanic knows how to repair it; and anybody querying what car you own will immediately perceive you as being normal - your car is just a set of wheels rather than a personal statement or a hobby.
If however you replied a Mitsubishi Cordia then chances are it will leave the person asking the question a bit baffled and bewildered. What on earth is a Mitsubishi Cordia? Why do you own this car? They will ask either the owner, or if they don't have the courage to do so, themself.
If something is obscure or unheard of then it cannon be envied or impress anybody even if it is impressive. I have known the owner of a Mitsubishi Cordia and even driven the car itself so I know it's a magnificent piece of engineering complete with a turbocharged engine. It makes the Ford Escort RS Turbo (a car which is still highly admired, sought after, and expensive) look like it was designed on the back of a fag packet in comparison. The Mitsubishi Cordia is also a very rare car but being rare doesn't necessarily make something impressive either.
Some cars become classics - like E-Type Jaguars, Ford Capris, and Morris Minors, so their owners can always be admired even if the car isn't to your tastes or you don't share the hobby of classic cars. The Mitsubishi Cordia will never be recognised as a classic.
The question now is, what exactly underpins the psychology of people who own and love obscure cars?
Why try to analyze and clumbsily apply theories. People buy things on a whim. People buy cars for their needs. Many aren't bothered by how their car is perceived by society as long as it fits their needs. I'm currently looking into buying an 'obscure' car because it happens to serve my purposes and has the correct combination of technical attributes that I'm looking for, not because I'm under or overcompensating for societal reasons. It has AWD, it's small enough for practical town travel, it has enough power for daily driving but not too uneconomical, it depreciates less, it has performance characteristics. I couldn't give a damn what other people think. People generally buy cars for themselves, not for other people. Noone has asked me for my rationale behind a car purchase.
Car? Isn't it time that all countries in the world stopped building new roads and started building new cycle lanes? I've heard that the carbon footprint of 10000 miles on a car is as big as seven years of a person's life...