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Hello guys, im a master student in one of Korean universities. Now its time to write a thesis for graduation and im really stuck in choosing the right topic. Can someone give suggestions? Interested field is marketing, social media advertising or something related to brand equity. I dont want to make a breakthrough in research and im not gonna study for Phd, so something really easy to carry lol
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#2
Hey Yu,
Here are some suggestions.
You can break down each of the questions in several ways and build them up, however you like.
1. Asessment of marketing trends in the age of Artificial Intelligence: Case Study of X & X Industries/Organisations
2. Examination of the emerging influence of Marketing as a Service (MaaS) on B2b activities.
3. How much impact can Experiential Marketing have on business outcomes as Advertising becomes Saturated
4. Should foreign companies coming to Korea Standardise or Globalise their marketing?
5. What can Western companies learn from Korean business and marketing philosophies?
Good luck!
Here are some suggestions.
You can break down each of the questions in several ways and build them up, however you like.
1. Asessment of marketing trends in the age of Artificial Intelligence: Case Study of X & X Industries/Organisations
2. Examination of the emerging influence of Marketing as a Service (MaaS) on B2b activities.
3. How much impact can Experiential Marketing have on business outcomes as Advertising becomes Saturated
4. Should foreign companies coming to Korea Standardise or Globalise their marketing?
5. What can Western companies learn from Korean business and marketing philosophies?
Good luck!
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#3
u better find the right topic if u want to do it. Maybe find old research topic and find the gap there? or go to the university website and find the lecturer scope. I feel I should do that before i start my phd haha. By knowing your supervisor and his topic u can easily fit in and try to get a good supervisor coz he will be helping u all the way.
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