Btec Business national unit 2 2019Watch
Can you send me some links to find some info about Pop up Cinemas
Market Size - Profitability, the most important being that market size tells you whether there’s a large enough group of consumers or businesses who will actually purchase your product and within the cinemas market there will always be a high demand for these films and even for older films therefore there is profit to be made of this type of business within this market. Competitive Advantage, the business idea in which has been settled upon is that it is pop up therefore it has the ability to move around and can screen a whole variety of movies ranging from classics to new releases and this will give a competitive advantage over the larger companies who have not branched into this idea
Market Structure - The structure of this market would be perfect as there are many firms which provide cinema screenings and this is backed by the fact that all these competitors only have a set amount of films in which they show people with some showing older films and others focussing of newer releases. The way that prices are done are through who ever can sell the best product for the cheapest
Market Share - The large portion of this market is controlled by Cineworld(25.4), Odeon(24.3), Vue(20.4), National Amusements(5.6), Picturehouse Cineworld(2.3), Empire Cinemas (2.2) and others(19.9). This shows that the larger companies do have some control over the other companies within this market as they own a very large share of the market which makes it rather difficult for new businesses to enter this market not sure if correct but here's my take on it ... PM with questions
Gdp has dropped to 0.4 growth.
300 to 500 is average price
They can move anywhere they want
They are at the mercy of mother nature
People tend to talk a lot while at the pop up cinema
around 15,000 people attending a cinema event and there is evidence of the film industry looking into it.
Niche market as it is not well known and can be targeted towards older people since they know more classics
Copyright might be involved if they do not licence properly
Film4 runs a summer screening
The size would be small since it is a niche market
Indoor cinemas would not be subjected to the weather
Depends on the movie on what type of people it would attract
Cinema industry is falling since Popup cinema is attracting more and more people
Pop Up Cinemas are mobile and the segment is dominated by small scale businesses.
Prices tend to fluctuate because every popup is trying to sell the best product for the cheapest price.
There is already some big companies within the film industry
CineWorld (25.4) Odeon (24.3) Vue (20.4) National Amusements (5.6) Picturehouse CineWorld (2.3) Empire Cinemas (2.2) others (19.9)
Drive-in Cinemas became popular during 1950’s and 60’s (possible homage to that?)