Competitors of the pop up cinemas would be normal everyday cinemas like VUE, ODEON and showcase as they are more established companies and so pose as a threat
The target market of the pop up cinemas would be niche as its not a small market and not very well known. Also, it may not be suitable for a range of people. Target market may be aimed towards older people for obvious reasons.
If anyone else has any other helpful notes on this unit. please help