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IB TOK Presentation help

In one week, I need to do a tok presentation. My RLS is on a article that was published on bbc that a painting by Monet was sold for $110.7 million dollar.
Based on this RLS, I came up with the Knowledge question:
How does shared knowledge affect the way individuals value art?

Well my teacher said this was good knowledge question. However, I am struggling to make write an explanation how the KQ and the RLS has a connection and I also, having a hard time coming up with knowledge claims to answer my question. Can somebody please help?
Not going to come up with ideas for you but a starting point might be to ask yourself why you'd never ever in a million years pay $110.7 million for the doodle I just did of a puppy but you (or at least, quite a few people) would for a Monet painting. Why is it that you would pay for one and not the other? What reasons would you have to value the Monet above mine and what would be your motives for those reasons?

If you just ask yourself that stuff you'll get to the point of the matter.
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Thank you for your answer

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