BusinessGuru.
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Edexcel Business A Level Paper 1
Theme 1 and Theme 4

Section A
1a) Calculate the percentage difference between 2010 and 2011 compared to 2019 and 2020 and find the difference of those. (4 marks)
The answer was around 54%.

1b) Product life cycle question (4 marks)

1c) Assess the consequences of Spotify on the stock market floatation. (10 marks)
Talk about benefits and drawbacks of public limited companies and how shares are sold on the stock market.

4) Assess the consequences to Spotify of operating in a dynamic market. (12 marks)
Talk about how the market is constantly changing. Spotify must be able to adapt to change.

1d) Two options were using marketing strategies to continue in there existing markets or go into emerging economies. (20 marks)

Section B

2a) Secondary research question (4 marks)

2b) Supply and Demand diagram (4 marks)
Shift the demand curve to the left as the population of elderly customers buying coffee decreases.

2c) Assess the benefits of Lavazzo being in a NAFTA trading bloc. (10 marks)
Talk about free trade between USA and Mexico.
Costs are cut as Lavzzo won’t need to pay tariffs.

2d) Marketing mix q (12 marks)

2e) Two options were to change the organisational structure or to change the workforce into a flexible one. (20 marks)
Talk about spans of control.
Motivation.

Anyone else remember the questions or answers?
Last edited by BusinessGuru.; 8 months ago
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the9-1labrat
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1)a. 54.03%


2a). Talked about limitation of secondary research not being specific to topic of interest, such as being outdated (2016) compared to current 2018 plus data only given about U.S. and not Mexico or Canada (in NAFTA).
2c). Tariffs and import quotas, NAFTA being the north american free trade agreement, free trade - list benefits and no import quotas - list benefits and counters, such as missing out opportunities of other blocs, like ASEAN, etc.
2d). Talked about price product place and promotion, focusing mainly on price and product and talking about location while mentioning the case study with the small specialised shops

2e). Talked about tall structure and flexible hours
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BusinessGuru.
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(Original post by the9-1labrat)
1)a. 54.03%


2a). Talked about limitation of secondary research not being specific to topic of interest, such as being outdated (2016) compared to current 2018 plus data only given about U.S. and not Mexico or Canada (in NAFTA).
2c). Tariffs and import quotas, NAFTA being the north american free trade agreement, free trade - list benefits and no import quotas - list benefits and counters, such as missing out opportunities of other blocs, like ASEAN, etc.
2d). Talked about price product place and promotion, focusing mainly on price and product and talking about location while mentioning the case study with the small specialised shops

2e). Talked about tall structure and flexible hours
How did you find the paper?
I was put off as I wasn't expecting those questions to appear.
Do you think grade boundaries would be lowered?
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the9-1labrat
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(Original post by BusinessGuru.)
How did you find the paper?
I was put off as I wasn't expecting those questions to appear.
Do you think grade boundaries would be lowered?
To be honest, although i feel i did alright, some questions could have been a lot better. I was expecting more calculation questions, like PED and YED and many more topics from theme 4 like MNCs, B2B, protectionism, etc. But im seeing a lot of people found it hard so i definitely don't think the boundaries will be high for this paper. I'd compare it to last years one, i think itll be similar.
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BusinessGuru.
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(Original post by the9-1labrat)
To be honest, although i feel i did alright, some questions could have been a lot better. I was expecting more calculation questions, like PED and YED and many more topics from theme 4 like MNCs, B2B, protectionism, etc. But im seeing a lot of people found it hard so i definitely don't think the boundaries will be high for this paper. I'd compare it to last years one, i think itll be similar.
Yeah same, I was expecting a PED question. They've used a YED question in one of the past papers, so I wasn't expecting that. A lot of people did find it difficult. Hopefully, grade boundaries will be lowered.
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noahhfence
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If grade boundaries are lowered, what do u think an A* would be, I know in 2017 it was 73. I'm not sure if that's particularly low or high tho :/
(Original post by BusinessGuru.)
Yeah same, I was expecting a PED question. They've used a YED question in one of the past papers, so I wasn't expecting that. A lot of people did find it difficult. Hopefully, grade boundaries will be lowered.
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marywagland123
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BusinessGuru.
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(Original post by noahhfence)
If grade boundaries are lowered, what do u think an A* would be, I know in 2017 it was 73. I'm not sure if that's particularly low or high tho :/
I don't think the marks for an A* would be too low. In 2018 it was 74 and in 2017 it was 73. So I think it will be somewhere around those numbers, I think the lowest it could be is 72. But we have two more papers left, so try to gain extra marks in those
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janellelamptey
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timing was crap but general points i feel we’re okay to establish liked the stock flor question basically like the plc one last year
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BusinessGuru.
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(Original post by janellelamptey)
timing was crap but general points i feel we’re okay to establish liked the stock flor question basically like the plc one last year
Yeah timing was poor. I didn’t mind the stock market floatation question, but some people found it difficult because they didn’t understand what the question was asking.
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ntascha_a
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Thanks for tagging me
(Original post by marywagland123)
ntascha_a
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janellelamptey
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(Original post by BusinessGuru.)
Edexcel Business A Level Paper 1
Theme 1 and Theme 4

Section A
1a) Calculate the percentage difference between 2010 and 2011 compared to 2019 and 2020 and find the difference of those. (4 marks)
The answer was around 54%.

1b) Product life cycle question (4 marks)

1c) Assess the consequences of Spotify on the stock market floatation. (10 marks)
Talk about benefits and drawbacks of public limited companies and how shares are sold on the stock market.

4) Assess the benefits of Spotify being in a dynamic market. (12 marks)
Talk about how the market is constantly changing. Spotify must be able to adapt to change.

1d) Two options were using marketing strategies to continue in there existing markets or go into emerging economies. (20 marks)

Section B

2a) Secondary research question (4 marks)

2b) Supply and Demand diagram (4 marks)
Shift the demand curve to the left as the population of elderly customers buying coffee decreases.

2c) Assess the benefits of Lavazzo being in a NAFTA trading bloc. (10 marks)
Talk about free trade between USA and Mexico.
Costs are cut as Lavzzo won’t need to pay tariffs.

2d) Marketing mix q (12 marks)

2e) Two options were to change the organisational structure or to change the workforce into a flexible one. (20 marks)
Talk about spans of control.
Motivation.

Anyone else remember the questions or answers?
that was really only one question about theme 4
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lowkeyneedhelp
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anyone know what the grade boundaries were last year as ive had a look online and i cant seem to find them anywhere? they all seem to be out of 335 and we only have 300 marks right?
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janellelamptey
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any predictions for paper 2
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Arjun13
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It was assess the consequences to Spotify of operating in a dynamic market not the benefits to them.
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BusinessGuru.
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(Original post by Arjun13)
It was assess the consequences to Spotify of operating in a dynamic market not the benefits to them.
I updated that for you.
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BusinessGuru.
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(Original post by janellelamptey)
any predictions for paper 2
Honestly could be anything, I wouldn’t take my chances on predictions because that first paper wasn’t great.
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BusinessGuru.
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(Original post by lowkeyneedhelp)
anyone know what the grade boundaries were last year as ive had a look online and i cant seem to find them anywhere? they all seem to be out of 335 and we only have 300 marks right?
I’ve attached the 2018 grade boundaries.
Attached files
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ntascha_a
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how did you guys find paper 2?
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Arjun13
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Meh
(Original post by ntascha_a)
how did you guys find paper 2?
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