Cadbury has launched an emotional advert on January 12, 2018 telling the story of a mum who finishes her shift at a fish and chip restaurant and rushes to pick her young daughter up from school and then is interrupted by what seems like an important phone call as they walk home. The little girl wanders into a corner shop/newsagent and decides to buy her mum a large bar of Dairy Milk. The little girl then approaches the man however she doesn't have any money, so she shyly takes a few little objects from her purse to "pay," she approaches the man behind the counter and asks to buy a large Cadburys dairy milk however chocolate bar for her mums birthday and she then pays with a collection of tiny objects and her favourite toy unicorn the shopkeeper raises his eyebrows and then accepts the offer of a button, a fake diamond ring and a plastic medal, before returning to her a toy unicorn as ‘change’ the shopkeeper ensures he doesn’t take the girl’s favourite toy of the unicorn. The shopkeeper isn’t making any actual money from it and it leaves him out of pocket, he did it out the kindness of his heart. She is able to leave the shop with her Mum’s favourite bar of Cadbury Dairy Milk, and a smile on her face. The little girl hands the chocolate to her mum wishing her a happy birthday. The advert then ends with the tagline "There's a glass and a half in every one." This just tells you that the ‘glass and a half’ refers to the amount of milk used to make each half-pound of the chocolate.
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