Marketing and PR

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DBR247
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#1
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#1
Considering going into PR or marketing after I graduate, have people gone on to any grad schemes or how do they find their careers? Thanks in advance
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shadowdweller
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#2
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#2
(Original post by DBR247)
Considering going into PR or marketing after I graduate, have people gone on to any grad schemes or how do they find their careers? Thanks in advance
Hi, sorry you've not had any responses to this yet - just giving it a quick bump, so hopefully someone will be along soon

Have you had much luck with finding schemes so far?
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DBR247
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#3
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#3
(Original post by shadowdweller)
Hi, sorry you've not had any responses to this yet - just giving it a quick bump, so hopefully someone will be along soon

Have you had much luck with finding schemes so far?
Yes had some work experience in pr but not marketing
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The Empire Odyssey
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#4
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#4
(Original post by DBR247)
Considering going into PR or marketing after I graduate, have people gone on to any grad schemes or how do they find their careers? Thanks in advance
Have you found anything yet?

What's your degree in?

For me, my UG degree was in English Lit and Philosophy. I received many feedback from PR firms saying I didn't fit the PR world. So I went on to do a MA in Media and PR. After applying for many, and going for just one interview, I was offered the job of PR Account Exec for a Tech PR agency.

I would say if you wish to go into PR, make sure you're able to write content. You have to be really good at writing. I don't know anything about Marketing unfortunately.

If your degree is in PR then you could apply for grad or junior/trainee roles. I think my MA helped me secure a better role because it's a MA.
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alees1991
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#5
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#5
I didn't get any work experience just started applying for Marketing Assistant positions and then one day got lucky.

PR and Marketing are huge areas to cover so you need to specialise what aspect of marketing you want to do as PR is an aspect. But you also have SEO, UX and UI Marketing, Content Marketing, Social Media Marketing, Digital Marketing, Email Marketing, PPC Marketing and lots of variations.

I enjoy marketing and have worked across a few of these fields and I know which type I like and which I don't so it might be worth getting work experience in a few of these to find your feet.
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DBR247
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#6
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#6
(Original post by The Empire Odyssey)
Have you found anything yet?

What's your degree in?

For me, my UG degree was in English Lit and Philosophy. I received many feedback from PR firms saying I didn't fit the PR world. So I went on to do a MA in Media and PR. After applying for many, and going for just one interview, I was offered the job of PR Account Exec for a Tech PR agency.

I would say if you wish to go into PR, make sure you're able to write content. You have to be really good at writing. I don't know anything about Marketing unfortunately.

If your degree is in PR then you could apply for grad or junior/trainee roles. I think my MA helped me secure a better role because it's a MA.
Sorry for the late reply. Degree is in law but I have work experience in PR
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H099y
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#7
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#7
(Original post by DBR247)
Sorry for the late reply. Degree is in law but I have work experience in PR
Hi I am in a similar position to you having just graduated in Politics and wanting to pursue a career in PR. From all the research I have done, I have noticed marketing/PR specific graduate schemes are few and far between, although a lot of general business/management rotational schemes will offer time in these departments. I have heard advice that the best thing you can do is get yourself into the PR world and start networking.

I have now got an internship in the Midlands, despite having applied to so many in London and receiving multiple rejections. I think with London PR firms there is often an expectation you will work for a very low wage/free which if you are not from London or a wealthy background is extremely difficult.

It feels strange having done a degree to then work on an interns wage, as I think a lot of people (like me) naively assume for all careers you leave uni and start earning a high wage. I think for a career in Marketing the degree (in whatever discipline) is a starting point, the only way you can really show your skills is real world experience which often means working your way up!

Speak to recruitment agencies that specialise in PR and Marketing, I applied for a job through one, and although I wasn't successful they helped me adapt my CV for PR firms specifically, which inevitably led me to get an interview for my internship.

Good luck and just keep going, don't let anyone else on more rigid career paths (law/accounting etc) make you feel like you're not doing enough!
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DBR247
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#8
Report Thread starter 2 years ago
#8
(Original post by H099y)
Hi I am in a similar position to you having just graduated in Politics and wanting to pursue a career in PR. From all the research I have done, I have noticed marketing/PR specific graduate schemes are few and far between, although a lot of general business/management rotational schemes will offer time in these departments. I have heard advice that the best thing you can do is get yourself into the PR world and start networking.

I have now got an internship in the Midlands, despite having applied to so many in London and receiving multiple rejections. I think with London PR firms there is often an expectation you will work for a very low wage/free which if you are not from London or a wealthy background is extremely difficult.

It feels strange having done a degree to then work on an interns wage, as I think a lot of people (like me) naively assume for all careers you leave uni and start earning a high wage. I think for a career in Marketing the degree (in whatever discipline) is a starting point, the only way you can really show your skills is real world experience which often means working your way up!

Speak to recruitment agencies that specialise in PR and Marketing, I applied for a job through one, and although I wasn't successful they helped me adapt my CV for PR firms specifically, which inevitably led me to get an interview for my internship.

Good luck and just keep going, don't let anyone else on more rigid career paths (law/accounting etc) make you feel like you're not doing enough!
Sorry for the late reply and thanks for such a helpful response!
Completely agree with you on the low salaries in London and for interns, hopefully incentives will improve in the next few years.
Would be great to ask a couple of questions, if that's alright with you.
1. Did you have any PR experience before applying for these firms?
2. Did you apply to any major PR firms/graduate schemes?

Thanks so much
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Chubby_Panda
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#9
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#9
Hi, I am also interested into going into PR, but I don't know where to start. I don't have a degree, but I am looking to apply for 2021 entry. I am thinking of applying for media and communications as there is not much PR degrees around. Is that an okay course for PR. or can I study Marketing then transition into PR. What do you think?
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DBR247
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#10
Report Thread starter 1 year ago
#10
(Original post by Chubby_Panda)
Hi, I am also interested into going into PR, but I don't know where to start. I don't have a degree, but I am looking to apply for 2021 entry. I am thinking of applying for media and communications as there is not much PR degrees around. Is that an okay course for PR. or can I study Marketing then transition into PR. What do you think?
Hi, Most people in PR at the moment appear to have a degree, it is the norm- so a degree will help you get ahead. The actual degree doesn't seem to matter-, I have heard of incredibly successful PR professionals with degrees ranging from economics to law, politics to history. The great thing about the PR profession is they are not obsessed with the exact degree but your way of thinking and communicating. Most importantly, make sure to get some work experience, it is so vital in PR and media.
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