Panicky student
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What does this mean?
Some franchises trade under the name of the franchisee but advertise that they sell a particular manufacturer’s products. Car dealership is an example of this.
What does franchises mean?
What does franchisee mean?
And why would a franchises would go under the name of a franchisee?
Doesn’t it have to be the other way around?
I am sooooo confused.
Help would be much appreciated.
Thank you
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Good bloke
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(Original post by Panicky student)
What does this mean?
Some franchises trade under the name of the franchisee but advertise that they sell a particular manufacturer’s products. Car dealership is an example of this.
What does franchises mean?
What does franchisee mean?
And why would a franchises would go under the name of a franchisee?
Doesn’t it have to be the other way around?
I am sooooo confused.
Help would be much appreciated.
Thank you
'Franchises' is a plural. The singular is 'franchise'. A franchise is a business that pays another busines to use its brand and, often, business methods. Examples are Western Union, McDonalds, Pizza Hut and Burger King.

The franchisor is the buysiness owning the brand; the franchisee is the one paying to use it.

An example of a franchisee using its own name to run a franchise business might be a car dealership, as mentioned. They pay the manufacturer to be a dealer but run the business under their own name to establish their own identity. E.g. Bristol Street Motors runs a string of Ford dealerships, each of which is franchised as a Ford dealer.

Start here:

https://en.wikipedia.org/wiki/Franchising
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Panicky student
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(Original post by Good bloke)
'Franchises' is a plural. The singular is 'franchise'. A franchise is a business that pays another busines to use its brand and, often, business methods. Examples are Western Union, McDonalds, Pizza Hut and Burger King.

The franchisor is the buysiness owning the brand; the franchisee is the one paying to use it.

An example of a franchisee using its own name to run a franchise business might be a car dealership, as mentioned. They pay the manufacturer to be a dealer but run the business under their own name to establish their own identity. E.g. Bristol Street Motors runs a string of Ford dealerships, each of which is franchised as a Ford dealer.

Start here:

https://en.wikipedia.org/wiki/Franchising
Thank you so much ☺️
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Prof fidelia
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The Franchisor is the provider of the Franchise System and the Franchisee is the purchaser of the franchise business
Benefits to the franchisor include regular royalty payments, expansion with reduced financial risk, and a greater geographical presence.
Franchisee benefits include lower risk, lower startup costs, existing brand recognition, and parent company marketing support.
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