Instagram influencers are often white, now brands behind them are getting pushback Watch

Napp
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#21
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#21
(Original post by The Mogg)
I would say something like "it's not about ethnic diversity, it's about intellectual diversity". But Instagram "influencers" aren't really the brightest bunch. Anyway, who the frickety frick frick cares?
Come come now we need something to create faux outrage over dont we?!
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Andrew97
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#22
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#22
What on earth is a Instagram influencer?
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fallen_acorns
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#23
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(Original post by Napp)
It's impressive how often people seem to forget this rather basic fact. Especially when they make the twin demands of adverts/tv/movies etc. being representative but also having at least half ethnic minorities... two demands that would seem mutually exclusive.
a great example of this from a few years ago was with the Oscars race controversy... the headlines all read that the vast majority of nominees were white, but when a person went back through the past 5 years, they found that actually in relation to numbers in the population black people were over-represented.

For me, loosing the nuance, especially statistical awareness of diversity issues actually ends up hurting other minorities far more then it hurts white people. For example the mass grouping of white-vs 'BAME' in generalized diversity statistics can have awful affects on smaller non-black minorities.. for example it becomes easy for the premier league to claim their player base is highly diverse because they have an above average number of BAME players compared to the population, but with just a glance at the statistics you can see that its actually a vast over-representation of black players, and a vast under-representation of Asian players. etc.
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DR.DOOM
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#24
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I can agree that it is best to include all sorts of different skin coloured people in an advert but my reasons aren't because of "Oh you need to be diverse you racist nazi!", my reasons are because it will generate a boost in income as the people who will view the advert will be people from those communities which will increase their likely hood of purchasing the product due to social learning. My reasons are economical, it is good for business.

Now here's the problem. These leftists are the true racist people on the planet. They are pointing fingers at people and saying "we don't want to see anymore white people" and they put people of different skin colours over whites because they are seen as a "bigger priority", does that sound familiar?. A lot of leftist white people tend to self-loathe about their race as well which is just disgraceful. These clowns will learn that one day, no one will look at each other on the basis of their skin colour and these ridiculous criticisms will cease to exist because of that. **** the left and their disgraceful racist comments
Last edited by DR.DOOM; 2 weeks ago
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SlightlySummer
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#25
Most instagram influencers don't really deserve their 'influence' on the young audience for example, look at the original Dote girls, no offence
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Good bloke
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#26
.IdentityPenguin is becoming AmericaPenguin.
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Good bloke
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#27
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#27
(Original post by Andrew97)
What on earth is a Instagram influencer?
What on earth is Instagram, for that matter?
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nulli tertius
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#28
(Original post by Good bloke)
What on earth is Instagram, for that matter?
From the article it appears to be a mechanism for upsetting your customer base.
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Qup
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#29
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#29
What exactly is with the obsession with skin colour diversity?
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ThomH97
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#30
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#30
(Original post by Qup)
What exactly is with the obsession with skin colour diversity?
Indeed. We need to interbreed until everyone looks the same (a bit darker near the equator) and there's no more racism. Except for the posh people who end up really inbred.
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AngeryPenguin
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#31
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#31
(Original post by ThomH97)
Indeed. We need to interbreed until everyone looks the same (a bit darker near the equator) and there's no more racism. Except for the posh people who end up really inbred.
You just have to look at colourism within the mixed race community to see that "beige Britain" will not end racism and white supremacism.
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ThomH97
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#32
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#32
(Original post by AngeryPenguin)
You just have to look at colourism within the mixed race community to see that "beige Britain" will not end racism and white supremacism.
Well then we need to interbreed more.
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Rakas21
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#33
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(Original post by AngeryPenguin)
Brands are being called out on Instagram for hosting trips where the groups of influencers are not diverse.

Last week, the clothing chain Altar'd State posted a "blogger adventure" in Denver with a group of Instagram influencers clad in the brand's flowy cardigans, skinny jeans and faux-snakeskin boots.

The colors of sweaters were varied. But when it came to the clothing models, things looked pretty one note. With the exception of one brunette, each of the influencers was blond.

The reaction was swift.

"There's something missing in this photo," one commenter mused. "Diversity. Have ya heard of it?"

Diversity experts say it's good business to cater to more demographics.

Some brands like Soma have carefully crafted how they do influencer marketing to be inclusive.

Another wrote: "Why is your Instagram account all skinny white girls? This is 2019, there is a lot more diverse girls out there who needs to be seen. I like your stuff. But this is not OK. Wish there were more diversity in your marketing."

Blogger Stephanie Yeboah wrote for Metro UK earlier this year about the "blatant sidelining and absence of women of color" in the influencer agency space.

"By exclusively using white influencers to tout holiday experiences, beauty and skincare products and fashion pieces, the story being told is that these experiences are only available to white people," she wrote. "Only white women use luxury skincare. Only white, slim women go on holiday. Only white women wear a certain brand's fashion pieces. It needs to stop."

"Black households have trillions in spending power," she wrote. "And you're ignoring the market."

Tenise pointed to a Nielsen report that indicated African Americans are 14% of the U.S. population, and $1.2 trillion in annual purchases. But even so, many brands don't think about including people of color in their events and influencer trips as much as they should.

Tenise sees a few reasons for this. She said at marketing firms she interacts with, she sees higher up positions predominantly held by white women. People of color often aren't advancing to these roles and having a say, she said. The people holding the reins of running influencer campaigns may be well-intentioned, but they don't realize they have a bias, she said.

https://www.cnbc.com/2019/08/29/inst...criticism.html

It isn't good business to sideline potential customers. Online activism to increase representation - or lambast lagging progress - is part of the natural workings of the free market. Why is it, then, that libertarians tend to bristle at the thought of catering to certain sections of the market?
In this instance your post is likely to be valid in the sense that Aryan women are disproportionately likely to be used in marketing products.

That being said though, the ethos of your post (that it’s wrong) is incorrect. While there are some social justice warriors turned off by whitewashing the vast majority of the target audience does not care. What they want to see is beauty, a (often unobtainable) aspiration and global society has deemed the white, blond, female to be the apex of femininity.

Although many firms are pandering to diversity the truth is that the market for whitening products among black women is growing extremely quickly.
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Rakas21
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#34
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#34
(Original post by ThomH97)
Indeed. We need to interbreed until everyone looks the same (a bit darker near the equator) and there's no more racism. Except for the posh people who end up really inbred.
No need. Genetic engineering soon means that we can alter skin colour during pregnancy which means that black mothers can simply produce white children.


A white world cured of racism.
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ANM775
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#35
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#35
(Original post by ltsmith)
are you a member of the black panther or something?

what's your problem with white people...?
As a black person I feel bad for laughing

but I did :rofl:
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