Instagram influencers are often white, now brands behind them are getting pushback Watch
I would say something like "it's not about ethnic diversity, it's about intellectual diversity". But Instagram "influencers" aren't really the brightest bunch. Anyway, who the frickety frick frick cares?
It's impressive how often people seem to forget this rather basic fact. Especially when they make the twin demands of adverts/tv/movies etc. being representative but also having at least half ethnic minorities... two demands that would seem mutually exclusive.
For me, loosing the nuance, especially statistical awareness of diversity issues actually ends up hurting other minorities far more then it hurts white people. For example the mass grouping of white-vs 'BAME' in generalized diversity statistics can have awful affects on smaller non-black minorities.. for example it becomes easy for the premier league to claim their player base is highly diverse because they have an above average number of BAME players compared to the population, but with just a glance at the statistics you can see that its actually a vast over-representation of black players, and a vast under-representation of Asian players. etc.
Now here's the problem. These leftists are the true racist people on the planet. They are pointing fingers at people and saying "we don't want to see anymore white people" and they put people of different skin colours over whites because they are seen as a "bigger priority", does that sound familiar?. A lot of leftist white people tend to self-loathe about their race as well which is just disgraceful. These clowns will learn that one day, no one will look at each other on the basis of their skin colour and these ridiculous criticisms will cease to exist because of that. **** the left and their disgraceful racist comments
- Political Ambassador
Brands are being called out on Instagram for hosting trips where the groups of influencers are not diverse.
Last week, the clothing chain Altar'd State posted a "blogger adventure" in Denver with a group of Instagram influencers clad in the brand's flowy cardigans, skinny jeans and faux-snakeskin boots.
The colors of sweaters were varied. But when it came to the clothing models, things looked pretty one note. With the exception of one brunette, each of the influencers was blond.
The reaction was swift.
"There's something missing in this photo," one commenter mused. "Diversity. Have ya heard of it?"
Diversity experts say it's good business to cater to more demographics.
Some brands like Soma have carefully crafted how they do influencer marketing to be inclusive.
Another wrote: "Why is your Instagram account all skinny white girls? This is 2019, there is a lot more diverse girls out there who needs to be seen. I like your stuff. But this is not OK. Wish there were more diversity in your marketing."
Blogger Stephanie Yeboah wrote for Metro UK earlier this year about the "blatant sidelining and absence of women of color" in the influencer agency space.
"By exclusively using white influencers to tout holiday experiences, beauty and skincare products and fashion pieces, the story being told is that these experiences are only available to white people," she wrote. "Only white women use luxury skincare. Only white, slim women go on holiday. Only white women wear a certain brand's fashion pieces. It needs to stop."
"Black households have trillions in spending power," she wrote. "And you're ignoring the market."
Tenise pointed to a Nielsen report that indicated African Americans are 14% of the U.S. population, and $1.2 trillion in annual purchases. But even so, many brands don't think about including people of color in their events and influencer trips as much as they should.
Tenise sees a few reasons for this. She said at marketing firms she interacts with, she sees higher up positions predominantly held by white women. People of color often aren't advancing to these roles and having a say, she said. The people holding the reins of running influencer campaigns may be well-intentioned, but they don't realize they have a bias, she said.
It isn't good business to sideline potential customers. Online activism to increase representation - or lambast lagging progress - is part of the natural workings of the free market. Why is it, then, that libertarians tend to bristle at the thought of catering to certain sections of the market?
That being said though, the ethos of your post (that it’s wrong) is incorrect. While there are some social justice warriors turned off by whitewashing the vast majority of the target audience does not care. What they want to see is beauty, a (often unobtainable) aspiration and global society has deemed the white, blond, female to be the apex of femininity.
Although many firms are pandering to diversity the truth is that the market for whitening products among black women is growing extremely quickly.
A white world cured of racism.