In the past, (long long ago) pale skin was the most sought after beauty standard - which has caused so many cultural problems as a result (colonialism, skin whitening creams etc etc). Nowadays, mostly in the western countries, tan skin is all the rave. Everyone’s either applying fake tan or spending hours outside sunbathing in the summer. And imo, tan does look better. It just seems like a more healthy skin to me. But this is just my opinion - don’t be ashamed of the physical skin you live in, or don’t feel like it’s not beautiful enough.
Both standards have equal amount of severe consequences due to pressure to look well. (Skin cancer from sun beds and toxic metals from skin whitening creams)
Either way, find safe methods of doing so which you wouldn’t feel guilty telling your doctor about.