Businesses market to suit different needs. For example a children’s toy company wouldn’t market in The Sun newspaper as it wouldn’t appeal to their target market. The business have to do through market research in order to market their product/service successfully.
The size of the business will depends on how much they spend on marketing. For example a business like Tesco would spend thousands or millions on advertising as they are established enough to fund it. However a small independent business may spend as little as possible. They would advertise more in like Facebook and newspapers rather than on TV’s. I’m more than happy to help with this kind of stuff as I’m a level 3 business student
I did business at GCSE and I only got a D however I’m doing it at BTEC now and I’m getting triple distinction star. My gcse result was definitely down to my teachers as they weren’t in for all of year 10 and didn’t make us do any work really in year 11. I definitely recommend knowing all of the different definitions like stakeholders, PLC etc because even if you don’t know how to answer the question you’ll still be on the right lines if you know what you’re talking about and will be more likely to gain some marks. And make sure you know how to work out the calculations. Also I recommend the purple Edexcel revision books (if you’re doing Edexcel). Thank you and good luck!
Hi can you please explain to me when a business should carry out market segmentation. The thing I do not understand is "when". Also, the role of marketing like I understand the purpose but i don't understand the role. Thank you so much for helping me! I really am lucky to have help for you.