BTEC level 3 business marketing campaign Watch

Frenchrdssss
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Does anyone have a layout for the notes and what to write and layout (is it supposed to be written in bullet points). Also does anyone know what to write for:
•reliability and validity, budget and timescale.
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Bagshot
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Hey,I did the marketing exam last year and they just don't want any 'analysis' in your notes. So there is no point of doing a SWOT or PESTLE in the research notes, the best way to avoid analysis will be just doing bullet points as you mentioned.Budget:Research promotion methods and the general cost of them, (billboards, social media, etc.) Not having the costs will not make the answer look good.Reliability and Validity:Just mentions how reliable your source of information is and if it is relevant to the exam, for example, any primary research you have done before asking the target market their opinions will be more impactful and relevant than just finding information on Wikipedia.
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