nathan6969
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Price the average price for an escape room is £20 per person with students and over 60s getting a small discount. Some games can be more expensive than others which can suit people’s budgets.
Place. I would target areas that don’t have any escape rooms
Product this is an intangible product. It is an experience not tangible e.g. car
Promotion can offer social events such as birthday parties or corporate events to attract more customers.
People staff will need to be polite, helpful, fun and trained well in case of any accidents
Physical evidence this is what the customer remembers, e.g. the room, the service, the price or the logo
Process the aims for the business in the future.
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NathanD257
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Strengths
• Relatively easy entry and low capital outlay.
• Unique themes
• Variety of difficulty levels
• Game masters trained for role-playing and excellent customer service
• Location is close to customers and relatively far from competitors
• Regular changes to clues and puzzles

Weaknesses
• Upset customers can potentially harm both business reputations or cause collateral damage by way of online reviews.
• New to the area and market
• Brand not well established
• Limited capital

Opportunities
• Reach a customer geography not yet catered for
• Growing industry and popularity of mystery rooms
• Unlimited number of new themes, game, and clues
• Low barriers to entry

Threats
• Another new entrant or current supplier expansion could potentially hurt market share.
• While we do have a backup, the website could go down for technical reasons.
• Sales tied to economic growth.
• Game mechanism not protected under U.S. intellectual property law
• Established companies expanding into the City
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nathan6969
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(Original post by NathanD257)
Strengths
• Relatively easy entry and low capital outlay.
• Unique themes
• Variety of difficulty levels
• Game masters trained for role-playing and excellent customer service
• Location is close to customers and relatively far from competitors
• Regular changes to clues and puzzles

Weaknesses
• Upset customers can potentially harm both business reputations or cause collateral damage by way of online reviews.
• New to the area and market
• Brand not well established
• Limited capital

Opportunities
• Reach a customer geography not yet catered for
• Growing industry and popularity of mystery rooms
• Unlimited number of new themes, game, and clues
• Low barriers to entry

Threats
• Another new entrant or current supplier expansion could potentially hurt market share.
• While we do have a backup, the website could go down for technical reasons.
• Sales tied to economic growth.
• Game mechanism not protected under U.S. intellectual property law
• Established companies expanding into the City
cheers
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NathanD257
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