I've seen a couple of Tiktoks mentioning it.. usually in dating tips for guys, or things guys do that girls love.
I've always done this..
Obviously they'll only like it like that if there's already some flirting going on, but do you actually like it?
I've noticed a girl I'm talking to says my name much more often that she ever used to.
So I'll say 'How's it going Emma', and she'll respond and say my name.
Which is pretty normal, but she's even saying it in the middle of conversations now too.