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What is the definition of IMC?
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"Integrated marketing communications (IMC) is the use of marketing strategies to optimise the communication of a consistent message of the company's brands to stakeholders." (Wikipedia).
Wikipedia took the defintion from the following: Kitchen, P., & Burgmann, I. (2015). "Integrated marketing communications: Making it work at a strategic level". Journal of Business Strategy. 36 (4): 34–39.
In a nutshell, it means ways to keep the marketing message consistent across all platforms/medias.
Wikipedia took the defintion from the following: Kitchen, P., & Burgmann, I. (2015). "Integrated marketing communications: Making it work at a strategic level". Journal of Business Strategy. 36 (4): 34–39.
In a nutshell, it means ways to keep the marketing message consistent across all platforms/medias.
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