The Student Room Group

McDonald's and Franchisees

Q) How do franchisees and their local expertise help McDonald's to adapt to different countries?

Discuss the pros and con of McDonald's franchising.

Thanks if anyone has any ideas!
Original post by willbailey123
Q) How do franchisees and their local expertise help McDonald's to adapt to different countries?

Discuss the pros and con of McDonald's franchising.

Thanks if anyone has any ideas!


McDonald's franchises can work with local charities, some of which help different causes abroad.
Pro- Franchises can be better for the local area as the franchise is owned by a local business person. It can do good for local business, employment etc.
Con- it can also mean that standards etc can vary slightly between franchises rather than having one standard throughout the whole business.

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