channelleb13
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evaluate whether Iceland is likely to benefit from its decision to ban all plastic packaging on its own products. you should use the information provided as well and your own knowledge of business 12 marks
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channelleb13
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Iceland has become the first major retailer to commit to eliminate plastic packaging for all its own-brand products.

The supermarket chain, which specialises in frozen food, said it would go plastic-free within five years to help end the “scourge” of plastic pollution.

The current plastic packaging would be replaced with paper and pulp trays and paper bags, which would be recyclable through domestic waste collections or in-store recycling facilities.

The supermarket recently carried out a survey in which 80% of 5,000 people polled said they would endorse the move to go plastic-free.

Iceland managing director, Richard Walker, said: “The world has woken up to the scourge of plastics. A truckload is entering our oceans every minute, causing untold damage to our marine environment and ultimately humanity – since we all depend on the oceans for our survival.
He also said Iceland would ensure all packaging was fully recyclable and would be recycled, through support for initiatives such as a bottle deposit return scheme for plastic bottles.
Alongside its support for a deposit return system, Iceland’s commitment to go plastic-free by 2023 shows that powerful retailers can take decisive action to provide what their customers want, without the environment paying for it.”
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SparklePanda009
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I'm not too sure, and please inform me if there are areas that I am incorrect or need to improve in, but:By vowing to ban all plastic packaging for its own brand products, Iceland is creating a positive image of itself and its brand, which may lead to it attracting more customers which will inevitably lead to more sales, resulting in more profit.It could also be seen as it's unique selling point (USP). In order for products to sell well, it is essential to have something different from competitors. Iceland's competitors are probably other supermarkets like Sainsbury's, and Asda. At first glance, they all seem similar. But, Iceland's vow not to use plastic packaging on its own brand products packaging will make customers feel better about themselves when buying their products, and therefore will buy more from the brand and build something called customer loyalty, which will lead to them buying more long-term and a higher profit. In addition, this has already received good publicity, with 80% of 5,000 survey takers approving of the plan. Additionally, this social objective may decrease the impact humans have upon the earth, even by a little. Things like this would be endorsed by influential figures and the like, which would raise more publicity. The fan bases of these influential figures may also feel more inclined towards the brand, which will result in more customers, which may lead to more profit. It is similar to how footballers wear a sportshop's products, only, wouldn't these influential figures feel more inclined to do it for less or for free due to the fact that it may also improve their image? Therefore, Iceland saves money on promotions, leading to higher profits. However, paper packaging is more expensive than plastic, which means the business will have to pay more, therefore resulting in less profit.Additionally, alternative products like paper come from trees, which may result in more trees being chopped down so there is enough space for more paper trees to grow, which results in bad publicity, which may dissuade many from purchasing the products.Paper products may also cost more, which may be a factor in preventing would be customers from buying, leading to less sales.In conclusion, although Iceland may make less profit, due to the fact that their customers may also increase means that it is sustainable. Plus, if no one follows their actions, then other businesses may be criticized and forced to do the same.
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townhallth33
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Where did u get that question from?

Thats the exact same one that i had in my exam

wish i saw this before
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