Are fashion trends inherently not environmentally friendly?

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Recently there's been a fair bit of green washing in some fashion brands with environmentally conscious lines dropping. Yet by dropping a more "sustainable" product doesn't this shine a bad light on their other products?

Anyway my point is that trends come and go and clothes become more transitory as they are more expendable due to cheap prices. Even if you only buy sustainable clothes that are on trend this sort of feeds into fast fashion as those brands will make similar items to capitalize on the trend. Personally I do have a developing style but I try make sure pieces I purchase today will still be in my rotation in 5 years.
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