Is the bad boy image dying?Watch
Trying to change the persona of a 'bad guy' to a 'good guy' rarely works.
It's like when you eat sugar. You start off normal, then get the sudden energy rush of excitement, before crashing hard, and eventually over time, back to normal. - see graph as an example.
Dating a 'bad guy' starts, then gets exciting quite rapidly because you're into them, thinking you can change them, bragging to your mates that you're dating a bad ass, you sleep with him a few times, he cheats and you can't believe it, so the crash happens, and you struggle to pick yourself up afterwards.
What about normal.