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Try not to buy Pride merch or products in general from large chains, unless they are directly donating money from the purchase to (LGBTQ+) charities and organisations
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Support small LGBTQ+ businesses through websites such as Etsy
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Look into kick starters for LGBTQ+ businesses/products
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See if you have any local businesses or any in places that you visit that you can support e.g. a cafe, book shop