Media support is the most important factor for a political party to achieve successWatch this thread
- Media is becoming increasingly important in all of its forms, published and broadcasts.
- Vast amount of money is spent by parties.
-Public gain their political information via the media-thus successful coverage is important.
However, AO1 points:
-Media is important however other factors need to be considered- policies, leaders, electoral system.
-Social and partisan factors are more important than the media.
AO2 AGREEMENT :
-Political parties dare not make a mistake as it will be amplified by the media and could be fatal.
- A wide range of groups – lobbyists, PGs media owners think that the media is all powerful.
I need more points i do have AO3 points but wont add them in as this is already a long forum
But you could mention how important parties see the media eg reported the Conservatives spent £100k on Facebook advertising.
But I would argue that party leadership/ party unity is the most important factor. Partisan and class dealignment means parties can’t rely on voters anymore. They need to have a strong mandate with clear aims. Hope this helps.
You can use Seneca for some good stats esp if you’re doing Edexcel a level politics