Courses at UniWatch
If you want to get into fashion marketing then a specialist degree from a university that has a presence at graduate fashion week would be your best option for building connections and experience
It certainly will be possible to move into the Industry if you have a marketing degree. However, as mentioned above, the specialist courses will usually have links to industry, as well as placement opportunities, and that is what makes these courses a great option. When trying to get a job in the creative industry, most companies/opportunities will be looking for experience of some kind that relates to the role. Moreover, knowing the right people is certainly helpful and having a lecturer or faculty with industry links can be vital. Lastly, there are other factors such as materials the University offers. For example, a University without a fashion course may not have the same library of books and materials available as one that does.
Having said that, I believe it is still possible. Completing a marketing degree and managing to get a placement within the industry whilst on the degree would be a great step. You may also be able to focus your final project or work on the degree around the fashion industry too, though this will vary by course.
Just as an example, I'll link Winchester's Fashion Marketing and Marketing course pages so you can see how the degrees vary, whilst still teaching the same core elements of marketing.
Plymouth College of Art offers a degree in Fashion Communication which you can read about here
I've extracted a quote from that page as it sounds like it may be of interest for you - it's all about the media and marketing side of fashion!
This creative and hands-on degree is for students who aspire to work in fashion imaging, styling, social media, branding or publishing. Our diverse programme allows for innovative experimentation in all areas of fashion communication and promotion, and produces individual graduates who are ready to commit to a wide range of roles in the global fashion, lifestyle and beauty industries.
Our energetic Fashion Communication course enables you to cultivate strong conceptual, visual and written communication skills. You’ll explore a broad range of techniques including photography and moving image, analytics and market research, art direction and styling, social media and advertising.
Whether you aspire to work in fashion media, fashion marketing, fashion promotion, styling and art direction, print journalism, visual merchandising, visual influencing or roles that have yet to be created - this course will future-proof you for success and adaptability in the everchanging, global fashion, lifestyle and beauty industries.
If you have any questions, feel free to let me know!
MA Illustration Student and Student Ambassador