dottyg
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How useful do you think LinkedIn is as marketing tool for graduates and do employers tend to look on there to increase the pool of potential candidates to select?

I’ve made a LinkedIn profile recently, what’s some good tips and tricks to make it polished and successful?

Thanks in advance
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University of Portsmouth Student Rep
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Hi there,

Linked in can be hugely useful as you can connect with people and companies to advertise your own interest. I would also take time exploring the site as they offer courses to expand your profile. Further, many advertise jobs on linked in so can be very useful once you know what you wan to do. The main thing I would say that's important is to make sure you are active on the app as is future employers look at your page they can gage what you are like as a person, your interests and your successes.

I hope this has helped,
Loren Snowden
UoP Student Ambassador
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dottyg
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Do you think it is a good idea to follow people that you don't know personally. But are in the sector you are interested in? Eg. Managing directors and the sort
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Pink Unicorn
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(Original post by dottyg)
Do you think it is a good idea to follow people that you don't know personally. But are in the sector you are interested in? Eg. Managing directors and the sort
Heya,

Most definitely, it could be a way to start chatting to people and networking in the relevant field you are looking into.

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dottyg
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(Original post by Pink Unicorn)
Heya,

Most definitely, it could be a way to start chatting to people and networking in the relevant field you are looking into.

I did end up following some people on LinkedIn in my chosen field. I like to keep-up-date with industry knowledge and see what the latest developments by seeing articles/interesting things they get up to. I would feel very awkward and under qualified to strike up a conversation with those at the top! haha
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jungle_ninja
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LinkedIn has it's pros and cons.
Definitely worth having a profile. Definitely worth NOT treating it like Facebook.
My personal guideline for connecting with people is "would I meet you for a coffee and would we have something interesting to talk about?"
I'm also amazed at some of the comments that people make on a public and professional forum - so standard internet rules apply (be very careful about what you say).

Although I'm certainly nowhere near the top I would say don't be afraid of approaching people on LinkedIn.
As a suggestion, think about where you want to go career-wise, what role you'd like and in what kind of company (or a specific company), then find someone that already does that role and send them a message. Ask a couple of questions (3 tops) related to the role (not how much they get paid, or can they give you a job etc), be respectful of their time and I think you'd be surprised at what you get back.
I am of course assuming that people on LinkedIn are nicer than those on YouTube comments, ymmv...
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