A level business

We were taught (I did AQA A level business last year:
Point- state the point of the argument
Explain- expand the point
A- apply (to either the case study, external or both)
C- context, linking in to the external environment (PESTLEC)
However- evaluate the point
E, A and C should be developed analysis chains and link together
then do another PEACH paragraph for the other side of the argument

conclusion:
Answer the question (either side with a certain side or if it mentions that something should apply to all businesses, then the best argument is to say that is applies to some but not all businesses)
Justify your answer to the question
It depends on.. (include other factors that influence which argument would be best)
Most important factor in determing which argument to side with

in short we were taught PEACH, PEACH, AJIM

Hope this makes sense and I'm happy to answer any other questions you have