I am a final year Business Administration student at the University of Bath so hopefully can help with your question! I have really enjoyed studying Business Administration for multiple reasons. I will tell you the 2 I think are the most influential.
Firstly, I have been able to choose specific Business modules over my 4 years of studying the degree that interest me the most. For example, I do not believe finance is my strong point so I have chosen more creative subjects such as advertising. Whereas, some of my friends studying the same degree have chosen more finance based subjects to study such as accounting. This means that Business Administration as a degree is very versatile and allows you to become a specialist in a certain area. Secondly, I have found this degree has made me a stronger candidate when it comes to applying for graduate roles. Businesses really like to see that I have done work placements (time taken out of University to work in an industry, something which counts towards my degree) as well as studying, as this shows I have real-life experience in the Business world. This helps me be more competitive as I can use this experience to illustrate why I'd be suitable for some graduate roles I apply for.
On top of these reasons for wanting to study Business Administration, it was Bath as a university (and city) that also made me really want to choose this degree. So it is definitely important to do your research into both the degree and the university you want to apply to. If you have any questions about Bath or the Business Administration degree at Bath specifically, I'd be very happy to answer them.
Best of luck,