I'm a content marketing manager - AMA

I feel like marketing careers don't get much love on here. The starting pay can be quite low, but I've seen myself that it can progress quite quickly if you get results. I've seen newly grad execs make the jump to manager within 2 years.

You need to be creative (to some extent) and most of the specific tools/skills are learnt on the job. Job satisfaction is also great because you get to see real results.

I'm currently working as a content marketing manager in London for a B2B tech firm and freelance as a Copywriter. Ask me anything about the industry and my experiences in various marketing teams. :smile:

Reply 1

longb_1

3

whats your salary

Reply 2

agnos987

17

Original post by chelseafan

I feel like marketing careers don't get much love on here. The starting pay can be quite low, but I've seen myself that it can progress quite quickly if you get results. I've seen newly grad execs make the jump to manager within 2 years.

You need to be creative (to some extent) and most of the specific tools/skills are learnt on the job. Job satisfaction is also great because you get to see real results.

I'm currently working as a content marketing manager in London for a B2B tech firm and freelance as a Copywriter. Ask me anything about the industry and my experiences in various marketing teams. :smile:

This is going to be a long one.......

What do you typically do throughout the day when you're working?
What hours do you work?
Do you work with a big team and have to interact a lot with others? Is it very interactive or more independent?
What do you do as a manager that is different from an assistant and an executive (and other marketing job roles?)?
How did you end up as a content marketing manager? Was it always something you wanted to do?
And lastly, do you need any formal qualifications to be a content marketing manager?
I really don't know much about marketing/jobs relating to marketing so I'm very interested to know. :h:

Reply 3

chelseafan

OP

21

Original post by longb_1

whats your salary

48k + bonus

Original post by agnos987

This is going to be a long one.......

What do you typically do throughout the day when you're working?
What hours do you work?
Do you work with a big team and have to interact a lot with others? Is it very interactive or more independent?
What do you do as a manager that is different from an assistant and an executive (and other marketing job roles?)?
How did you end up as a content marketing manager? Was it always something you wanted to do?
And lastly, do you need any formal qualifications to be a content marketing manager?
I really don't know much about marketing/jobs relating to marketing so I'm very interested to know. :h:

Thanks for the questions!

Create and edit promotional content such as blogs/whitepapers/reports/social media posts/emails/landing pages
Manage marketing and content executives for work on campaigns and assess conversion rates of content
Manage editorial content calendar and identify new topics for the year
Conduct search engine rankings analysis and conduct content audit

The standard 9-5 but we do have flexibility in our hours and it is hybrid so 2 days in the office.

Yes I do have to interact with other stakeholders in the company to get their ideas and make sure they are on board. Its my job to understand the product and explain it in engaging English and to 'sell it'. The marketing team is fairly small though, about 8 people which means I am able to work quite independently and make real change.

As a manager I am more responsible for results and I directly oversee content writers and marketing executives and brief them on things. As a content or marketing executive you mainly focus on the execution rather than the planning.

I didn't know the job role even existed. I actually studied computer science. But I freelanced as a Copywriter and I was able to use my technical understanding and creative writing skills to break into content marketing.

Formal qualifications aren't required, experience is much more valuable. But most people do tend to have degrees (can be broad for example journalism, marketing, psychology, business etc)

Reply 4

shadowdweller

Volunteer Section Leader

21

What would be your biggest piece of advice to someone looking to go into the career? :smile:

Reply 5

chelseafan

OP

21

Original post by shadowdweller

What would be your biggest piece of advice to someone looking to go into the career? :smile:

Hands on experience is highly valuable. Don’t worry if your subject is in something not related to marketing. Hubspot and Google certifications are easy to get and can be a nice boost.

Side projects will be really welcomed. Always use specific results and KPIs in your CV, marketers love seeing data.

I would say pick a specific aspect of market and continue developing that skillset. For example it could be copywriting, social media, design, events, brand marketing, analytics or campaign management. But you should also be comfortable with other aspects of marketing and willing to adapt to new trends.

I'm a content marketing manager - AMA

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