The Student Room Group


Can somebody help me with A level marketing campaign please? I need some advice
This topic is straightforward, you can use
Just remember:
- The 7 marketing ps and other relevant theories
- Market research is important and is the data you use secondary or primary
- Remember to say that the marketing strategy you use depends on the type of product/service you are trying to sell, for example, is it in a mass-market or niche market
- Can you market that product online such as on social media platforms, if the target audience is younger then that would be a good idea, however, if they are older maybe a different form of advertisement is better
- Talk about setting marketing objectives and the internal and external objectives

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