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MSc in marketing Strathclyde or Cranfield

I hold offers from both these universities for Msc in strategic marketing (Cranfield) and Msc in marketing (Strathclyde). I don't know which program to choose. I'm fine with both the locations, my main priority is getting a job since I'm an international student. Which university amongst the two has better employer reputation?
Original post by Jules4u
I hold offers from both these universities for Msc in strategic marketing (Cranfield) and Msc in marketing (Strathclyde). I don't know which program to choose. I'm fine with both the locations, my main priority is getting a job since I'm an international student. Which university amongst the two has better employer reputation?


Hi Jules,

There are lots of different factors that can come into how an employer views a specific degree or university, so I’ll go over a few from the perspective of a current Cranfield student.

First off is rankings. Cranfield is postgraduate-only so does not appear in many rankings that are popular (e.g. the Times), but is highly ranked both as an institution and for individual courses. The Strategic Marketing MSc is ranked 5th in the UK and 15th in the world by QS World University Rankings: Masters In Marketing 2022. More general school rankings can also be found here:
https://www.cranfield.ac.uk/som/about-us/rankings

Cranfield also engages employers within the course to both improve the teaching experience, keeping the topics relevant to real-world businesses, and to allow students to meet potential employers and get experience before graduating. The Strategic Marketing MSc does this through a marketing consultancy project provided by an external business client, through international marketing case studies, international visiting industry speakers and professors, and master classes with reputable industry partners who provide insight into cutting-edge and innovative marketing techniques and practices.
In addition to these, your thesis project can be company-sponsored, allowing you to really immerse yourself in that business. Alternatively, it can be an empirical project in an area of marketing you are passionate about (usually involving direct research with either marketing professionals/managers or with customers).
You can read about these in more detail on your course page here:
https://www.cranfield.ac.uk/som/masters-courses/strategic-marketing

Another way employers can judge a specific course is accreditation. The Cranfield course a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, which means you can get the CIM’s professional marketing qualifications and awards while studying for your Cranfield degree! On top of that, the Cranfield School of Management is triple accredited; by the AACSB International (the Association to Advance Collegiate Schools of Business), AMBA (the Association of MBAs) and EQUIS (European Quality Improvement System).

While at Cranfield, you are also supported by our Careers and Employability Service. They offer help through all stages of the employment process, from improving your CV, interview skills, to salary negotiations. They offer 1 to 1 sessions that can be tailored to what you specifically need support with, and access to different software that can support your needs for whatever stage you are at.

I hope this has helped give you some information on how the course sets you up for employment, and if you would like any more details on life in Cranfield, opportunities outside the course, or anything else please ask below!
Or you can visit our Cranfield University TSR forum here:
https://www.thestudentroom.co.uk/forumdisplay.php?f=1398
You can also chat to current students here:
https://www.cranfield.ac.uk/ambassador-chat

Good luck with your decision!
Ciara
2nd year Agrifood PhD student
Cranfield Student Ambassador

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