Well I have no intention of watching this film, yet I suspect this will do nothing but help the producers get more views as polarized people throw out binary OTT rhetoric convinced of their own disposition under the remit of debate (with no intention of being open to alternative voices).
Overall the cinema chains are private organisations free to do what they want; although i do think free speech is a more important right then the right of a radical to be offended.
But ultimately they are private organisations , they are really just trying to avoid the reaction of a few offended radicals, and can do what they like.
Overall more people will watch the film, the Shapiro wannabees can scream and shout about this, and those who are offended by the film can also tell us how their religion is more important then freedom of speech. A win for the partisan, everyone who doesn't care inevitably will be forced to listen.