The prices they charge for their rather bland clothing is astounding, I was recently flicking through their catalogue and the prices coming up were like £60 for a scarf, £30 for a ******* beanie hat, £300 for a jacket, £90 for a hoodie, £150 for a pair of jeans. Hell, there was one pair of ******* socks they wanted £40 for.
How the hell does this company manage to stay afloat charging the prices they do? Do idiots really pay full price for their clothing, or do they have lots of sales or something?
I admit, I'm aware the target market for Jack Wills is pretty much what you'd describe as the "upper-class", private school toffs, but honestly I think even toffs would be reluctant to fork out the ridiculous sums of money this company is charging for their rather mediocre clothing.