The Student Room Group

Brand Activism Among Gen Z Consumers

Do you think their action is right?

Hi everyone!
I'm conducting an online experiment for my master's thesis in the topic of brand activism among Gen Z consumers (born between 1997 - 2012). People spent about 5 - 8 minutes to finish this survey. I need about 200 - 250 participants so if you have time to spare, I would really really appreciate your help. Many thanks in advance!!

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