Well you wouldn't multiply by 2 if the source was the laser and the observer was on the conveyor belt... but in this question we're interested in light that's bounced back to the laser source, so the laser source is also the position of the observer.
you could think about looking at yourself in a mirror, if you stand 2 meters in front of a mirror you see an image of yourself that looks like it's 2 m behind the mirror... i.e. 4 m away from you. if you walk forward by 1 meter so that you're now 1 m in front of the mirror the image now appears 1 m behind the mirror or 2 m away from you. if you'd been getting closer to the mirror at a rate of (say) 1 m/s your image would appear to be getting closer to you at a rate of 2 m/s
The same would occur if you stood still and a friend moved the mirror towards you - the image would appear to get closer to you at twice the speed the mirror is getting closer to you.
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That's just the definition of radial velocity. Its the component of the velocity of an object along the straight line between the object and the observer. It doesn't depend on the method used to measure it. With the same setup the radial velocity would still be the same is the laser was turned off or if the laser was replaced by some ultrasound doppler detector at the same position in relation to the belt.