For the question you gave, what's on the y-axis is already a percentage, so you just have to subtract 35 from 75, giving a difference of 40%.
I find that thinking of percentage calculations like substituting values into a formula overcomplicates things, so I find it more intuitive to think about these calculations logically. When finding any percentage calculation, I begin by dividing the new or changed value, y by the initial value, x. This gives me y as a proportion of x, the same as y as a percentage of x if I were to multiply by 100%. If I want the percentage increase, I take away 1 and multiply by 100% (or multiply by 100% then take away 100% it doesn't matter), or if I want the percentage decrease, I take what I calculated from 1 and multiply by 100%.
For what you said about calculations from "X" and "Y", Y is the "control" value, it's the original value at the standard temperature whereas X is what you get when the temperature is increased / changed, so you calculate the percentage increase from Y to X.