A channel with little revenue that has always ran at a loss and relied on being bankrolled by its owners decided to splash out on expensive “talent” and dug a hole for itself? There’s a surprise.
GB News isn't meant to make a profit. It is one of several 'news' organisations that exists only to push politics to the right.
Yeah they are so biased it’s unreal.
I’d say the same thing about Sky and BBC but those channels (at least when I watch them on TV/Air) aren’t trying to push the narrative that they are unbiased unlike GB (I’ve seen say on air several times I think that they are unbiased but I can’t show an actual source for that at the moment).
And they talk about irrelevant things in my view in their series “headliners” which is supposed to be the equivalent of press review/the papers I think.
A shame that GBNews could have been something different (that goes against the traditional MSM narrative in a good way) but doesn’t look like they do this.
The owners have deep pockets and revenues are increasing (Talk TV are going online only so this will increase) so while not sustainable financially, it won’t go anywhere anytime soon (though I’d be interested to know if Sky News alone actually makes a profit).
Basically it's watched by an average of 2.7m viewers. Mostly home owners who are upper working class or middle class, mostly on the older side of the electorate. More people will vote for the right than did in 2019 among GB News viewers (though another poll somewhere put Labour ahead).