Hi, I'm form Durham and so understandably many people apply to Durham Uni, but also other collegiate unis such as Oxbridge. Many of my teachers are also Durham graduates, and they keep on saying personal statements should be personalised to the character of the college you're applying to.
I am apprehensive to this approach, however, as:
Durham makes you rank your college choice, so multiple colleges with different charavters are reading the same PS - if they cared that much then the other colleges would be put off?
Oxbridge colleges seem to have no info on what matters to them most; it seems the unis have done a good job on just saying 'a passion for ______'.
Sorry for rambling, but are there any examples of colleges which look more favourably on certain students depending on what they say in their personal statement.