Reply 1
1.
Remember your 'assessment objectives' (AO).
1.
Here is a good rule of thumb - write a paragraph to get 3 or 4 marks. Thus for a 12-mark question you need to write 4 paragraphs covering different angles/ viewpoints. For a 16-mark question, it will be 5 paragraphs and for a 20 marker 6 paragraphs. Alway use the phrase 'which means that . . .' to link your thought process. If possible link the discussion to profits - falling or rising.
2.
Before you even look at a particular question and your brain gets into overdrive write down a generic list of stakeholders (Competitors, customers, employees, shareholders, suppliers, local community, the government), PESTLE and the 4Ps. I guarantee you will be able to answer any question with these three frameworks. You then can read the question and determine how to go about answering the question. The question may ask you to refer to graph xx or table yy and use quantitative data but always keep stakeholders, PESTLE and 4Ps at the front of your mind and it will help you write a nuanced essay. By looking at the information in chart xx from a supplier or customer or shareholder's perspective your essay will gain depth. Discussing how the data could influence the promotional strategy or the pricing strategy will add depth. Considering economic or political factors will again make your essay richer.
Reply 2
1.
Remember your 'assessment objectives' (AO).
1.
Here is a good rule of thumb - write a paragraph to get 3 or 4 marks. Thus for a 12-mark question you need to write 4 paragraphs covering different angles/ viewpoints. For a 16-mark question, it will be 5 paragraphs and for a 20 marker 6 paragraphs. Alway use the phrase 'which means that . . .' to link your thought process. If possible link the discussion to profits - falling or rising.
2.
Before you even look at a particular question and your brain gets into overdrive write down a generic list of stakeholders (Competitors, customers, employees, shareholders, suppliers, local community, the government), PESTLE and the 4Ps. I guarantee you will be able to answer any question with these three frameworks. You then can read the question and determine how to go about answering the question. The question may ask you to refer to graph xx or table yy and use quantitative data but always keep stakeholders, PESTLE and 4Ps at the front of your mind and it will help you write a nuanced essay. By looking at the information in chart xx from a supplier or customer or shareholder's perspective your essay will gain depth. Discussing how the data could influence the promotional strategy or the pricing strategy will add depth. Considering economic or political factors will again make your essay richer.
Reply 3
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Define the key 'technical terms' used in the question e.g what is a 'trade tariff' or what does 'gearing' mean (AO1) - should be an easy couple of marks
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In Edexcel essays there are usually two options and so your next paragraphs should be 1st para - advantages of option A, 2nd para - disadvantages of option A, 3rd para - advantages of option B, 4th para - disadvantages of option B, closing para, what do you recommend.
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Please draw quotes and data from the case material to show the examiner you have read and understood the case.
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Then use Stakeholders, PESTLE and 4Ps to make different points in each of the paragraphs. That would be a sophisticated, rounded answer.